The Best House Party in the City: The Grand Opening of Waterford’s New Shop on Farwell Avenue, September 28

When: Saturday, September 28
Time: 12:00 pm TO 4:00 pm
Where: Milwaukee

ADDRESS: 2120 N. Farwell Ave., Milwaukee

COST: Open house, just stop on in!


There’s never been a better time to be a wine lover. As wine lovers, we can explore, discover and experience more wine from more wine regions from across the world than in any other day and age. And because of the Waterford Wine Company, there’s never been a better time to be a wine lover in the city of Milwaukee and the state of Wisconsin.

What separates Waterford from every other shop in the state is the variety of wines we offer you. Waterford makes a specialty of offering Milwaukee and Wisconsin wines from both classic and cult appellations from across Europe, South America, Australia, New Zealand, South Africa and, of course, the United States. From the world’s most prestigious chateaux to its humblest family growers, Waterford brings you delicious, quality wines for every occasion at every price from everywhere. We believe our shops in Milwaukee and Delafield have introduced more Wisconsinites to a greater variety of wine than any other wine shops in the state. We see ourselves as wine merchants, we see ourselves as ambassadors of the culture of wine.

Now Waterford has a new Milwaukee address — and the city of Milwaukee has a new Waterford. After many happy years in our old, cozy quarters on Brady Street, we’ve moved to a contemporary, spacious home at 2120 North Farwell Avenue  — a place where we can comfortably satisfy your curiosity and thirst for an even greater variety of wine from an even greater variety of the world’s wine regions. We’ve even got a parking lot!

We’d love to celebrate our new Milwaukee beginnings with you at the best house party in the city of Milwaukee.


You just bring yourself, and we’ll cheer you and our new home with glasses of our favorite wines.

So circle the date!

And tell your friends!

We’ll see you here.

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