The Rosé & Summer Wine Festival, Saturday, May 30

Please note the three ticket types and times.

Madison ticket is for Madison (Fitchburg) store: noon to 3 pm. 

Premium admission is from 11 am to 1 pm in Milwaukee. That is the only time the premium selections will be available to taste. Premium admission includes all general admission wines.

General admission in Milwaukee is from 1 to 4 pm.

When the first truly warm days of late spring arrive in Wisconsin, something shifts. Windows open. Patio tables reappear. The grills come out of hibernation. And the wines we crave start to change too. Heavy winter bottles give way to something brighter and livelier, wines designed for sunshine.

That spirit inspired our Rose and Summer Wine Festival, a wine tasting devoted to bottles that belong on picnic tables, patio rails and next to plates of grilled seafood, garden vegetables and anything kissed by the sun.

Rose is the heart of the event. Expect pale Provencal classics with strawberry and citrus peel, deeper rosés with watermelon rind and savory herbs, and crisp Alpine pinks with bright, clean lift.

But rose is only the beginning. We will also pour summer wines that shine with a chill: Txakolina from the Basque coast, lightly sparkling pet nats, lively Lambrusco, razor fresh whites from coastal and mountain vineyards and a few carefully chosen chillable reds.

Scores of wines will be open to taste, with special pricing on all wines tasted. Come for rose, then leave with a new favorite.

Saturday, May 30
Madison — Noon to 3 pm
Milwaukee — 11 am to 4 pm

Scores of wines will be open to taste, and as always, the goal is discovery. You may come for rosé, but don’t be surprised if you leave obsessed with Basque white wine, Lambrusco, or a chillable red you’ve never heard of before.

Summer wines have a magic to them. They remind us that wine doesn’t always need to be contemplated in silence or cellared for decades. Sometimes the best bottle is simply the one opened with friends on a warm afternoon, when the only real requirement is that the glass be full and the company good.

Join us for an afternoon of bright wines, lively flavors and the first real taste of summer!